Sample Client — Amazon CTV Performance (Sample Report)

Impressions Delivered

569,441

across 40+ streaming services

Households Reached

357,128

deduplicated households · 2.0x avg frequency

Video Completion

97.4%

avg VCR · 546,720 complete views

QR Clicks

on-screen QR-code scans

Campaign Coverage · Full Month

AMAZON REPORTS THE FULL FUNNEL

Amazon measures every stage of the campaign — from impressions and household reach through video completion, on-screen QR clicks, and channel-level delivery. Across the month, this client ran an always-on Sponsored TV presence spanning four flights. Amazon's dynamic targeting uses AI to learn which audience behaviors are most likely to respond, then shifts delivery toward them in real time.

Metric

Reported capability

Recommended

AMAZON

Dynamic Targeting

Impressions DeliveredTotal ad impressions

569,441

Household ReachUnique households / users

357,128

Avg FrequencyViews per household

2.0x

Video CompletionAvg VCR

97.4%

Completed ViewsFull video completions

546,720

ClicksDirect response (QR scans)

Channel Delivery / Top 14Impressions by channel + ranking

40+ services Exclusive

▲

Amazon reports the entire funnel — reach and completion through on-screen QR-driven clicks, channel-level delivery across 40+ services, and in-market intent targeting. Its dynamic targeting uses AI to learn the behaviors most likely to respond and optimizes delivery toward them — detail other streaming platforms can’t provide.

▲ Amazon Exclusive · Reporting other streaming platforms can’t match

Campaign Detail

IMPRESSION DELIVERY BY NETWORK

Amazon attributes every one of the 569,441 impressions to the streaming service that delivered it. Tubi, Samsung TV Plus, Paramount, Prime Video and Vizio WatchFree+ together carried 82% of delivery across 40+ services. (Granular device-level rows are consolidated to one line per streaming service.)

#NetworkShare of deliveryImpr.% MixClk

1Tubi126,56322.2%27

2Samsung TV Plus121,99821.4%0

3Paramount93,72616.5%3

4Prime Video FAST + Prime Video ads74,61613.1%13

5Vizio WatchFree+50,2598.8%0

6Roku40,6227.1%0

7Amazon FireTV Channels16,7582.9%0

8Twitch9,0831.6%5

9DirecTV Stream5,0570.9%0

10Dish4,5150.8%0

11Google TV4,0590.7%0

12Sling TV2,2480.4%0

13ViX1,9940.4%0

14AMC1,9010.3%0

—26+ additional networks16,0422.8%11

TOTAL · AMAZON569,441100%59

Smaller services — LG Channels, Max, Discovery+, Plex, Xumo, Frndly TV, Fawesome, Philo, Haystack, TCL, Lifetime, History, A&E, Peacock, Court TV, Spectrum, Local Now, MLB.tv, Bloomberg and more — are grouped as “26+ additional networks.” Device-level rows (e.g. Tubi on Roku, Fire TV, Samsung, LG) are consolidated into one line per streaming service. The 59 clicks are QR-code scans from Amazon’s on-screen code. Other streaming platforms cannot report channel-level delivery.

▲ Amazon Exclusive · Reporting other streaming platforms can’t match

Campaign Detail

IN-MARKET AUDIENCE DELIVERY

Amazon’s In-Market (IM) and Lifestyle (LS) segments are households actively shopping or indexing on a category. This client actively targeted home-services, HVAC and high-value homeowner audiences — every segment below is one the campaign bid on directly (flagged Targeted), an intent layer other streaming platforms can’t deliver. Segments overlap and are ranked, not summed.

        #In-Market / Audience SegmentRelative reachImpressions
      
1In MarketHome & Kitchen Targeted209,165
2LifestyleInterested in Home Improvement Targeted196,685
3LifestyleInterested in Home – Kitchen Targeted185,086
4In MarketTools & Home Improvement Targeted136,143
5In MarketHome Improvement & Renovations Targeted131,127
6In MarketSmart Home Products Targeted50,630
7In MarketHome Automation Targeted42,946
8In MarketHome Appliances Targeted27,289
9In MarketAir Filters Targeted26,644
10In MarketOff-Amazon Heating, Cooling & Air Quality Shoppers Targeted15,444
11In MarketRoom Air Conditioners Targeted9,939
12In MarketHEPA Air Purifiers Targeted4,785

In-Market segments overlap by design — one impression is counted across every segment a household matches — so these are ranked, not summed, and not additive to the 569,441 total. Every segment shown was actively targeted (home-services, HVAC and home-intent audiences). The campaign also layered homeowner demographic targeting — Age 45–64 and household income $100K+ — plus additional A/C-specific segments that delivered smaller volumes. Off-Amazon intent segments are an Amazon-exclusive measurement layer.